Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation - Barwise, Patrick (London Business School) - Books - John Wiley & Sons Inc - 9780470976319 - March 11, 2011
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Barwise, Patrick (London Business School)
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

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Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.

184 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2011
ISBN13 9780470976319
Publishers John Wiley & Sons Inc
Pages 192
Dimensions 152 × 236 × 22 mm   ·   408 g
Language English  

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