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Building Brand Identity: A Strategy for Success in a Hostile Marketplace - New Directions in Business Lynn B. Upshaw
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Building Brand Identity: A Strategy for Success in a Hostile Marketplace - New Directions in Business
Lynn B. Upshaw
Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality.
368 pages, facsimiles
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 15, 1995 |
| ISBN13 | 9780471042204 |
| Publishers | John Wiley & Sons Inc |
| Pages | 368 |
| Dimensions | 164 × 241 × 28 mm · 666 g |
| Language | English |
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