Developing Business Strategies - Aaker, David A. (University of California at Berkeley, CA) - Books - John Wiley & Sons Inc - 9780471064114 - August 27, 2001
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Aaker, David A. (University of California at Berkeley, CA)
Developing Business Strategies 6th edition

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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. "-- Robert L.

352 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 27, 2001
ISBN13 9780471064114
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 160 × 237 × 26 mm   ·   657 g
Language English  

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