Industrial Marketing Strategy - Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College) - Books - John Wiley & Sons Inc - 9780471119890 - May 1, 1995
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Webster, Frederick E. (The Amos Tuck School of Business Administration, Dartmouth College)
Industrial Marketing Strategy 3rd edition

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Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

384 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 1995
ISBN13 9780471119890
Publishers John Wiley & Sons Inc
Pages 384
Dimensions 154 × 229 × 25 mm   ·   503 g
Language English  

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