IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations - Steve Rivkin - Books - John Wiley & Sons Inc - 9780471129561 - March 8, 2002
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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

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An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.


240 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 8, 2002
ISBN13 9780471129561
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 159 × 236 × 22 mm   ·   462 g

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