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"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story Peter Bieler
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"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
Peter Bieler
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.
206 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 12, 1996 |
| ISBN13 | 9780471147497 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 156 × 233 × 14 mm · 336 g |
| Language | English |
