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Disruption: Overturning Conventions and Shaking Up the Marketplace - Adweek Magazine Series Jean-Marie Dru
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Disruption: Overturning Conventions and Shaking Up the Marketplace - Adweek Magazine Series
Jean-Marie Dru
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.
256 pages, facsimiles
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 21, 1996 |
| ISBN13 | 9780471165651 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 160 × 235 × 28 mm · 517 g |
| Language | English |
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