Under the Radar: Talking to Today's Cynical Consumer - Adweek Magazine Series - Jonathan Bond - Books - John Wiley & Sons Inc - 9780471174691 - November 24, 1997
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Jonathan Bond
Under the Radar: Talking to Today's Cynical Consumer - Adweek Magazine Series

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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 24, 1997
ISBN13 9780471174691
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 161 × 240 × 24 mm   ·   512 g
Language English  

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