The Portable MBA in Marketing - The Portable MBA Series - Charles D. Schewe - Books - John Wiley & Sons Inc - 9780471193678 - April 20, 1998
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Charles D. Schewe
The Portable MBA in Marketing - The Portable MBA Series 2nd edition

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

512 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 20, 1998
ISBN13 9780471193678
Publishers John Wiley & Sons Inc
Pages 512
Dimensions 186 × 259 × 41 mm   ·   1.09 kg
Language English  

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