Tell your friends about this item:
Kellogg on Integrated Marketing D Iacobucci
Price
$ 44.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 24 - Jul 6
Our customers say:
Add to your iMusic wish list
Kellogg on Integrated Marketing
D Iacobucci
Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
314 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 12, 2002 |
| ISBN13 | 9780471204763 |
| Publishers | John Wiley & Sons Inc |
| Pages | 336 |
| Dimensions | 164 × 244 × 31 mm · 639 g |
| Language | English |
| Editor | Calder, Bobby J. (Kellogg School of Management, Northwestern University) |
| Editor | Iacobucci, Dawn (University of Arizona, Tucson, AZ) |
