The PDMA ToolBook 1 for New Product Development - Product Development and Management ToolBooks - P Belliveau - Books - John Wiley & Sons Inc - 9780471206118 - April 18, 2002
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The PDMA ToolBook 1 for New Product Development - Product Development and Management ToolBooks

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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.


480 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 18, 2002
ISBN13 9780471206118
Publishers John Wiley & Sons Inc
Pages 480
Dimensions 163 × 240 × 28 mm   ·   793 g
Language English  
Editor Belliveau, Paul (Paul Belliveau Associates)
Editor Griffin, Abbie (University of Illinois at Urbana-Champaign)
Editor Somermeyer, Stephen (Eli Lilly and Company)

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