Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP / Wiley Fund Development Series - James M. Greenfield - Books - John Wiley & Sons Inc - 9780471209874 - March 25, 2002
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James M. Greenfield
Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - The AFP / Wiley Fund Development Series 2nd edition

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Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.

600 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2002
ISBN13 9780471209874
Publishers John Wiley & Sons Inc
Pages 600
Dimensions 137 × 256 × 37 mm   ·   1.01 kg

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