A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius - Jack Trout - Books - John Wiley & Sons Inc - 9780471236085 - November 11, 2002
In case cover and title do not match, the title is correct

Jack Trout
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Price
$ 40.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 27 - Jun 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.

120 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 11, 2002
ISBN13 9780471236085
Publishers John Wiley & Sons Inc
Pages 128
Dimensions 145 × 222 × 14 mm   ·   276 g
Language English  

More by Jack Trout

Show all

Mere med samme udgiver

See all of Jack Trout ( e.g. Paperback Book , Hardcover Book and CD )