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Enterprise Marketing Management: The New Science of Marketing Dave Sutton
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Enterprise Marketing Management: The New Science of Marketing
Dave Sutton
Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.
224 pages, Illustrations, map
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 21, 2003 |
| ISBN13 | 9780471267720 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 159 × 234 × 22 mm · 462 g |
| Language | English |
