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Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series Andrew Jaffe
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Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series
Andrew Jaffe
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
256 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 26, 2003 |
| ISBN13 | 9780471309543 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 161 × 240 × 23 mm · 471 g |
| Language | English |
