Basic Marketing Management - Dalrymple, Douglas J. (Indiana University) - Books - John Wiley & Sons Inc - 9780471353928 - February 9, 2000
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Dalrymple, Douglas J. (Indiana University)
Basic Marketing Management 2nd edition

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Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment.

336 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 9, 2000
ISBN13 9780471353928
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 205 × 254 × 13 mm   ·   798 g
Language English  

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