Digital Marketing: Global Strategies from the World's Leading Experts - Wind, Yoram (Jerry) - Books - John Wiley & Sons Inc - 9780471361220 - February 9, 2001
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Wind, Yoram (Jerry)
Digital Marketing: Global Strategies from the World's Leading Experts

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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U. S.

432 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 9, 2001
ISBN13 9780471361220
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 162 × 238 × 35 mm   ·   612 g
Language English  

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