Beyond Listening: Learning the Secret Language of Focus Groups - Bonnie Goebert - Books - John Wiley & Sons Inc - 9780471395621 - December 10, 2001
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Bonnie Goebert
Beyond Listening: Learning the Secret Language of Focus Groups

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A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.

240 pages, Ill.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 10, 2001
ISBN13 9780471395621
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 159 × 249 × 23 mm   ·   458 g
Language English  

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