Body of Truth: Leveraging What Consumers Can't or Won't Say - Hill, Dan (Sensory Logic, Inc.) - Books - John Wiley & Sons Inc - 9780471444398 - August 28, 2003
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Hill, Dan (Sensory Logic, Inc.)
Body of Truth: Leveraging What Consumers Can't or Won't Say

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Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product.

268 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 2003
ISBN13 9780471444398
Publishers John Wiley & Sons Inc
Pages 272
Dimensions 162 × 244 × 29 mm   ·   503 g
Language English  

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