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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Jeff Zabin
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Jeff Zabin
Precision Marketing chronicles the demise of marketing intuition and the rise of marketing science. It provides a definitive roadmap for how companies can combine precision marketing with mass marketing to cut costs and grow revenues in a world transformed by network technology, brand disloyalty and customer scarcity.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 6, 2004 |
| ISBN13 | 9780471467618 |
| Publishers | John Wiley & Sons Inc |
| Pages | 272 |
| Dimensions | 237 × 161 × 22 mm · 458 g |
| Language | English |
