Electronic Commerce: B2C Strategies and Models - John Wiley Series in Information Systems - S Elliot - Books - John Wiley & Sons Inc - 9780471487050 - March 15, 2002
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S Elliot
Electronic Commerce: B2C Strategies and Models - John Wiley Series in Information Systems

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Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.

368 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2002
ISBN13 9780471487050
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 160 × 239 × 28 mm   ·   648 g
Editor Elliott, Steve (University of Newcastle, Australia)

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