Managing Retail Consumption - Davies, Barry J. (Cheltenham and Gloucester College of Higher Education) - Books - John Wiley & Sons Inc - 9780471489122 - March 1, 2002
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Davies, Barry J. (Cheltenham and Gloucester College of Higher Education)
Managing Retail Consumption

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Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

370 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2002
ISBN13 9780471489122
Publishers John Wiley & Sons Inc
Pages 440
Dimensions 188 × 239 × 21 mm   ·   775 g
Language English  

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