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Service Management: Strategy and Leadership in Service Business Richard Normann 3rd edition
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Service Management: Strategy and Leadership in Service Business
Richard Normann
In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
254 pages, line drawings, tables, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 13, 2000 |
| ISBN13 | 9780471494393 |
| Publishers | John Wiley & Sons Inc |
| Pages | 256 |
| Dimensions | 154 × 228 × 18 mm · 388 g |
| Language | English |
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