Wired Marketing: Energizing Business for e-Commerce - Hardaker, Glenn (Huddersfield University Business School) - Books - John Wiley & Sons Inc - 9780471496458 - August 8, 2001
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Hardaker, Glenn (Huddersfield University Business School)
Wired Marketing: Energizing Business for e-Commerce

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Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.

282 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 8, 2001
ISBN13 9780471496458
Publishers John Wiley & Sons Inc
Pages 264
Dimensions 191 × 239 × 16 mm   ·   526 g
Language English  

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