Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking - Don Wright - Books - John Wiley & Sons Inc - 9780471522645 - September 3, 1991
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Don Wright
Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.

228 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 1991
ISBN13 9780471522645
Publishers John Wiley & Sons Inc
Pages 228
Dimensions 160 × 235 × 25 mm   ·   458 g

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