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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences Howard L. Shenson
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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Howard L. Shenson
A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business.
288 pages, Ill.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 16, 1991 |
| Original release date | 1990 |
| ISBN13 | 9780471527091 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 191 × 250 × 26 mm · 512 g |
| Language | English |
