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Marketing Tourism Destinations: A Strategic Planning Approach Heath, Ernie (South African Tourism Board)
Marketing Tourism Destinations: A Strategic Planning Approach
Heath, Ernie (South African Tourism Board)
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.
240 pages, Ill.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 1992 |
| ISBN13 | 9780471540670 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 158 × 236 × 20 mm · 512 g |
| Language | English |