Marketing Theory: Evolution and Evaluation - Wiley Theories in Marketing - Sheth, Jagdish N. (University of Southern California) - Books - John Wiley & Sons Inc - 9780471635277 - January 16, 1991
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Sheth, Jagdish N. (University of Southern California)
Marketing Theory: Evolution and Evaluation - Wiley Theories in Marketing

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This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.

256 pages, Ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 1991
Original release date 1988
ISBN13 9780471635277
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 158 × 239 × 18 mm   ·   508 g
Language English  

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