Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management - D Tybout - Books - John Wiley & Sons Inc - 9780471690160 - September 1, 2005
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D Tybout
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

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Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

352 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2005
ISBN13 9780471690160
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 163 × 238 × 31 mm   ·   544 g
Language English  
Editor Calkins, Tim (Kellogg School of Management)
Editor Tybout, Alice M. (Kellogg School of Management)

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