Indispensable: How To Become The Company That Your Customers Can't Live Without - Joe Calloway - Books - John Wiley & Sons Inc - 9780471703082 - May 24, 2005
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Joe Calloway
Indispensable: How To Become The Company That Your Customers Can't Live Without

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A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.

240 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2005
ISBN13 9780471703082
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 232 × 153 × 21 mm   ·   476 g
Language English  

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