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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs ACNielsen
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
368 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 1, 2005 |
| ISBN13 | 9780471703594 |
| Publishers | John Wiley & Sons Inc |
| Pages | 368 |
| Dimensions | 163 × 239 × 32 mm · 657 g |
| Language | English |
