What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands - J-B Ed: Test Prep - Andreas Buchholz - Books - John Wiley & Sons Inc - 9780471720256 - June 15, 2000
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Andreas Buchholz
What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands - J-B Ed: Test Prep

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This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth.

238 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 15, 2000
ISBN13 9780471720256
Publishers John Wiley & Sons Inc
Pages 250
Dimensions 159 × 234 × 20 mm   ·   480 g
Language English  

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