The Marketing Plan - Cohen, William A. (California State University) - Books - John Wiley & Sons Inc - 9780471755296 - November 1, 2005
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Cohen, William A. (California State University)
The Marketing Plan 5th edition

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Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them.

350 pages, Illustrations,

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2005
Original release date 2006
ISBN13 9780471755296
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 217 × 277 × 21 mm   ·   762 g
Language English  

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