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Perfect Pitch: The Art of Selling Ideas and Winning New Business Jo Steel
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Perfect Pitch: The Art of Selling Ideas and Winning New Business
Jo Steel
In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.
288 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 8, 2006 |
| ISBN13 | 9780471789765 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 160 × 235 × 26 mm · 492 g |
| Language | English |
