Understanding Marketing: A European Casebook - Phillips, Celia (London School of Economics) - Books - John Wiley & Sons Inc - 9780471860938 - April 7, 2000
In case cover and title do not match, the title is correct

Phillips, Celia (London School of Economics)
Understanding Marketing: A European Casebook

Price
$ 76.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 25 - Jul 7

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.

232 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 7, 2000
ISBN13 9780471860938
Publishers John Wiley & Sons Inc
Pages 260
Dimensions 153 × 232 × 13 mm   ·   340 g
Language English  

Mere med samme udgiver

See all of Phillips, Celia (London School of Economics) ( e.g. Paperback Book )