Customer Data Integration: Reaching a Single Version of the Truth - Wiley and SAS Business Series - Dyche, Jill (Baseline Consulting) - Books - John Wiley & Sons Inc - 9780471916970 - July 1, 2006
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Dyche, Jill (Baseline Consulting)
Customer Data Integration: Reaching a Single Version of the Truth - Wiley and SAS Business Series

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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2006
ISBN13 9780471916970
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 162 × 235 × 27 mm   ·   571 g
Language English  

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