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The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns D Hussey
The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns
D Hussey
Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.
238 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 15, 1997 |
| ISBN13 | 9780471974727 |
| Publishers | John Wiley & Sons Inc |
| Pages | 240 |
| Dimensions | 157 × 236 × 19 mm · 471 g |
| Language | English |
| Editor | Hussey, David (Nottingham Trent University) |