The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns - D Hussey - Books - John Wiley & Sons Inc - 9780471974727 - August 15, 1997
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The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns

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Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.


238 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 1997
ISBN13 9780471974727
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 157 × 236 × 19 mm   ·   471 g
Language English  
Editor Hussey, David (Nottingham Trent University)

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