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Consumer Behaviour: A European Perspective Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands)
Consumer Behaviour: A European Perspective
Antonides, Gerrit (Erasmus University, Rotterdam, Netherlands)
Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values.
642 pages, indexes
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 3, 1999 |
| Original release date | 1998 |
| ISBN13 | 9780471975137 |
| Publishers | John Wiley & Sons Inc |
| Pages | 642 |
| Dimensions | 246 × 170 × 38 mm · 1.08 kg |
| Language | English |