Marketing the Unknown: Developing Market Strategies for Technical Innovations - Millier, Paul (E.M. Lyon (France) and Cranfield School of Management (UK)) - Books - John Wiley & Sons Inc - 9780471986218 - July 9, 1999
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Millier, Paul (E.M. Lyon (France) and Cranfield School of Management (UK))
Marketing the Unknown: Developing Market Strategies for Technical Innovations

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Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E. M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know.

248 pages, figures, references, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 9, 1999
ISBN13 9780471986218
Publishers John Wiley & Sons Inc
Pages 250
Dimensions 158 × 238 × 19 mm   ·   480 g
Language English  

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