Over the Horizon: Planning Products Today for Success Tomorrow - Hollins, Bill (Direction Consultants, UK) - Books - John Wiley & Sons Inc - 9780471987178 - June 22, 1999
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Hollins, Bill (Direction Consultants, UK)
Over the Horizon: Planning Products Today for Success Tomorrow

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Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders.

268 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 1999
ISBN13 9780471987178
Publishers John Wiley & Sons Inc
Pages 270
Dimensions 153 × 228 × 17 mm   ·   422 g
Language English  

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