The Advertising Concept Book: Think Now, Design Later - Pete Barry - Books - Thames & Hudson Ltd - 9780500518984 - August 11, 2016
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Pete Barry
The Advertising Concept Book: Think Now, Design Later Third edition

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 11, 2016
ISBN13 9780500518984
Publishers Thames & Hudson Ltd
Pages 320
Dimensions 249 × 208 × 35 mm   ·   1.30 kg
Language English  

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