Advertising the American Dream: Making Way for Modernity, 1920-1940 - Roland Marchand - Books - University of California Press - 9780520058859 - September 16, 1985
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Roland Marchand
Advertising the American Dream: Making Way for Modernity, 1920-1940

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Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

472 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 1985
ISBN13 9780520058859
Publishers University of California Press
Pages 472
Dimensions 254 × 179 × 29 mm   ·   892 g

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