Seducing the French: The Dilemma of Americanization - Richard F. Kuisel - Books - University of California Press - 9780520206984 - January 27, 1997
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Richard F. Kuisel
Seducing the French: The Dilemma of Americanization

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When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.

293 pages, facsimiles, portraits

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 27, 1997
ISBN13 9780520206984
Publishers University of California Press
Pages 293
Dimensions 155 × 227 × 20 mm   ·   414 g

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