Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help - Mara Einstein - Books - University of California Press - 9780520266520 - April 26, 2012
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Mara Einstein
Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

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Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.

240 pages, 1 line illustration

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 26, 2012
ISBN13 9780520266520
Publishers University of California Press
Pages 240
Dimensions 158 × 229 × 20 mm   ·   464 g

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