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Royal Fever: The British Monarchy in Consumer Culture Cele C. Otnes
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Royal Fever: The British Monarchy in Consumer Culture
Cele C. Otnes
Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.
384 pages, 36 b/w, 6 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 19, 2015 |
| ISBN13 | 9780520273665 |
| Publishers | University of California Press |
| Pages | 384 |
| Dimensions | 229 × 153 × 23 mm · 538 g |
| Language | English |
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