Product Innovation: Leading Change through Integrated Product Development - Rainey, David L. (Lally School of Management and Technology, Rensselaer Polytechnic Institute) - Books - Cambridge University Press - 9780521066013 - June 19, 2008
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Rainey, David L. (Lally School of Management and Technology, Rensselaer Polytechnic Institute)
Product Innovation: Leading Change through Integrated Product Development

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Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.

640 pages, 81 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 19, 2008
ISBN13 9780521066013
Publishers Cambridge University Press
Pages 640
Dimensions 245 × 173 × 37 mm   ·   1.07 kg
Language English  

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