Service-Dominant Logic: Premises, Perspectives, Possibilities - Lusch, Robert F. (University of Arizona) - Books - Cambridge University Press - 9780521124324 - January 30, 2014
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Lusch, Robert F. (University of Arizona)
Service-Dominant Logic: Premises, Perspectives, Possibilities

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Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.

250 pages, 31 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2014
ISBN13 9780521124324
Publishers Cambridge University Press
Pages 248
Dimensions 176 × 246 × 14 mm   ·   476 g
Language English  

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