Global Competitive Strategy - Spulber, Daniel F. (Northwestern University, Illinois) - Books - Cambridge University Press - 9780521367981 - July 14, 2011
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Spulber, Daniel F. (Northwestern University, Illinois)
Global Competitive Strategy

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Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.

306 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 14, 2011
ISBN13 9780521367981
Publishers Cambridge University Press
Pages 306
Dimensions 171 × 244 × 10 mm   ·   512 g
Language English  

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