The Future of the Mass Audience - Neuman, W. Russell (Massachusetts Institute of Technology) - Books - Cambridge University Press - 9780521413473 - January 31, 1992
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Neuman, W. Russell (Massachusetts Institute of Technology)
The Future of the Mass Audience

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This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.

218 pages, 30 b/w illus. 5 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 1992
ISBN13 9780521413473
Publishers Cambridge University Press
Pages 220
Dimensions 157 × 237 × 14 mm   ·   453 g
Language English  

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