Rowntree and the Marketing Revolution, 1862–1969 - Fitzgerald, Robert (London School of Economics and Political Science) - Books - Cambridge University Press - 9780521435123 - January 5, 1995
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Fitzgerald, Robert (London School of Economics and Political Science)
Rowntree and the Marketing Revolution, 1862–1969

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This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.

768 pages, 61 b/w illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 5, 1995
ISBN13 9780521435123
Publishers Cambridge University Press
Pages 768
Dimensions 156 × 234 × 41 mm   ·   1.50 kg
Language English  

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